Word of mouth made easy

A quick, easy, and automated referral app built exclusively for Shopify - eVouch gets your shoppers sharing Instagram stories post purchase. Let us handle the verifying, tracking, and rewarding.

Join over 500 happy brands

What is eVouch?

Let us do the hard work for you

  • Brand Controlled Word of Mouth

Get control over what your customers post. Choose an image that speaks your brand and let your customers be the messengers.

  • Private Account Verification

Our fraud-proof system verifies and approves both public and private accounts.

  • Track Performance

Our system tracks a whole range of analytics to help you measure your marketing effectiveness.

  • Rewarding

We automatically pull Shopify-generated discount codes upon story approval and send them right to your customers' nominated email.

Grow your community

Wendy Quach
Founder, &Again

"There is nothing more powerful than word of mouth and with paid ads skyrocketing in price, this app hits the spot. No longer do I have to sink time/resources into managing social referral campaigns, instead the app does it all for me in a seamless way."

Tanveer Adam
Director, Gamer Fuel

"eVouch is the most powerful set and forget marketing tool to build an organic community. We've experienced elevated brand trust while reaching an audience we never thought possible. Using customers to market to their friends is simply genius."

How it works

  1. On your Thank You Page, a customer inputs their Instagram and saves the image you provided to their mobile device.

  1. Customer posts the image to their Instagram story and tags your brand's Instagram account.

  1. Our system monitors the story post for 24 hours. Once verified, a discount code is generated and sent to their email.


Mobile Orders Per MonthMonthly Price
0 - 100 OrdersFREE
101 - 200 Orders$9 USD
201 - 500 Orders$24 USD
501 - 1,000 Orders$49 USD
1,001 - 2,000 Orders$99 USD
2,001 - 5,000 Orders$199 USD
5,001 - 10,000 Orders$399 USD
10,001 - 20,000 Orders$799 USD
20,000 Orders +Contact us


If you have any questions or want to have a chat, send us an email at info@e-vouch.com or complete the form below.

Our Manifesto

A message from the founders...

When it comes to brand and community building, we know that word of mouth is the best way to go about it. As Scott Cook (Intuit) said, “A brand is no longer what we tell the consumer it is - it is what consumers tell each other what it is.”

As marketers, we always talk about how we need to get our customers talking.The only problem is... leveraging word of mouth campaigns for brand building is tirelessly manual, commonly hit or miss, and ultimately inefficient in showcasing your brand the way you want to.We’re sick and tired of sending thousands of slips into packages and emailing to beg for an Instagram story, only to see 1 or 2 photos come in through what looks like a potato.Our time is too valuable to be getting potatoes.At eVouch we’ve built the technology to save you time and give you the power to turn that potato into a masterpiece.So how do we do it?Take Facebook ads for example. You design a creative, you upload that creative to the platform, and then Facebook advertises it for you.Now take eVouch. You design a creative, you upload that creative to our platform, and then we get your customers to advertise it for you.Who would you trust more?Now don’t get me wrong, we’re not saying that we’re going to replace ads. We’re another new marketing channel to add to your omnichannel, supercharging all your marketing efforts.We’ll help you take your brand and community building to the next level so that you can keep doing what you do best.

Angie, Alonzo & Eugene


How to Get the Most Out of Your Instagram Story Advocates with eVouch

So you’ve just installed eVouch... You think to yourself: “Now how do I get my customers posting?” Here are a few ‘must knows’ that we’ve learnt from our early adopters.

Why You Should Optimize Your Post-Purchase Funnel after a Facebook Ad

The post purchase funnel is a critical component of eCommerce. Here's how to optimize your post-purchase funnel to maximize your customers' LTV and improve advertising conversions across the board.

The Power of Instagram Stories for Social Proof and How to Take Advantage of them

On social media, we are always looking for the next best thing. Social proof is an important thing when it comes to conversions, and in many cases can be the main driver in consumer purchase decisions.

How to get the most out of your Instagram Story Shoutouts with eVouch

Alonzo Nieves | 5 October 2021

So you’ve just installed eVouch. You think to yourself: “Now how do I get my next customer posting like you said?” Here are a few ‘must knows’ that we’ve compiled with data from our beta-testing and general best practices. Whether you’re at the beginning of your digital journey or are a serial eCommerce entrepreneur, we hope you’re able to take something away for your own campaign.

1. Your Discount Level

The discount level that you set on the eVouch dashboard is the most important aspect of the efficacy of your campaign. Without a high enough discount level, you’re missing out on the opportunity cost of a valuable Instagram story post and a repeat purchase. Retaining your current customer for a repeat purchase is extremely more cost efficient than acquiring a new one. If in doubt, increase your discount.Here's a rough guide on how to choose your discount level.

Average MarginsDiscount Level
Less than 30%10-15%

2. Choosing your image

eVouch gives you the option of using a templated best practice image or your own custom image. The templated image is designed in order to showcase your brand in the easiest way possible. If you’re feeling a bit adventurous and want to try a custom image make sure that you have an understanding of your shopper personas.For a custom image, we’ve found that using subtle designs without an overly corporate feel works especially well. When your shopper posts an Instagram story shoutout, they are putting their name and reputation on the line for your brand.

3. Optimize your Instagram Landing Page

Your brand’s Instagram delivers your first impression. It can determine whether a browser turns into a buyer. Invest time into designing your Instagram page with a collection of highlights that has your brand putting their best foot forward. Make sure to have a link to your website in your bio.

4. Create an Instagram Story Highlight for Social Proof

We’ve found that creating an Instagram story highlight of all your eVouch stories helps to provide another layer of social proof. For many shoppers, your Instagram is a deciding factor in their decision to purchase or not. Showcasing other customers who have bought from your store and posted through eVouch might be that crucial point that gets you another sale.

5. Turn eVouch Instagram Stories into an Ad Creative

Our eCommerce experts swears by the idea that turning Instagram shoutouts into a Facebook Ad creative will boost your conversions. Make a simple collage of your customer Instagram stories and you’ve created a slick high trust ad creative ready to convert.

Why You Should Optimize Your Post-Purchase Funnel after a Facebook Ad

Alonzo Nieves | 3 October 2021

Ah... the infamous marketing funnel. The marketing funnel is the backbone of modern marketing strategy. It holds every marketer's hand as we follow our customers’ journey from, “who are you?” all the way to “sign me up!”While there is no one size fits all, the simplified marketing funnel is divided into three steps. Top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). But you probably already knew that.The post purchase funnel is the most overlooked but critical component of eCommerce. We're here to teach you how to optimize your post-purchase funnel to maximize each of your customers' LTV (lifetime value), and improve advertising conversions across the board.

Don’t Stop at Conversion

Facebook is the most powerful tool for conversions. It’s great that you have all your ads set up and you’re getting sales... But what now? You’ve worked way too hard and spent way too much money to get these sales. Don’t stop there.The post-purchase funnel is your customer's journey after they buy something from your store. They’ve just validated trust in your brand and solidified their willingness to buy your product offering. This opens up an untapped well of opportunity right after your biggest hurdle. The first purchase.

Post-Purchase Triggers

After a purchase, is when your shopper is most vulnerable. With a targeted but subtle nudge, you can get your second sale from a customer immediately after the first. Post-purchase triggers automated cross-sells are used to alert users to products they didn’t know you offered. Why buy a burger with no fries right?

Turn your thank you page into a marketing opportunity

eVouch lies on your thank you page to incentivize your converted customers to post an Instagram story to get a discount. This subtle push not only provides valuable word of mouth but also promotes retention.Friends trust friends. Leveraging a word of mouth referral gives you the ability to lead new customers from the top of the funnel to a conversion in one touchpoint.

Communicate with your customers effectively

Making it to a shopper’s inbox is a great achievement. Don’t waste it. You don’t want to be sending robot-like email templates to your customers or you risk the unsubscribe. Invest time into interesting copy and professional design. The difference is drastic.Keep your customers subscribed to your newsletter in order to keep open the opportunity for future communication.

The Power of Instagram Stories for Social Proof and How to Take Advantage of them

Alonzo Nieves | 1 October 2021

It’s the third week of your city's most recent COVID-19 lockdown. You’re decided to bake a cake and have finally narrowed it down to either carrot cake or banana bread. You got these two options in completely different ways. The banana bread is a multiple award winning recipe. The photos had it looking amazingly decadent and moist, whipped up by Nigella Lawson herself! On the other side of the ring is a humble carrot cake recipe that your best friend Angie had sworn is amazing.Let’s face it, Angie’s bog standard carrot cake recipe should never have competed against Nigella Lawson’s recipe... In any universe. Any universe without Angie’s social proof that is.

What is Social Proof?

On social media, we are always looking for the next best thing. We're social creatures. We're drawn towards things that seem popular, or have been accepted by others (hence why celebrity endorsement works). There's a whole range of social proof including but not limited to; reviews, testimonials, and user generated content. In the end, it all boils down to trust.As seen in the example before, trust is so important that it can influence a shopper to buy Angie’s carrot cake over Nigella Lawson’s banana bread. Studies by Nielsen show that 92% of people trust the word of mouth of their friends over any other form of media. For many of us, this comes as no surprise.Today, Instagram is used by marketers as an extremely powerful tool to leverage social proof. According to Facebook, 83% of consumers use Instagram for new product discovery. With over 1 billion active users, you're guaranteed to find your audience scrolling away on the feed.

Why are Instagram Stories So Good?

Social proof is an important thing when it comes to conversions, and in many cases can be the main driver in consumer purchase decisions.Enter Instagram stories. Instagram Stories are 'ephemeral' meaning that they are short form content designed to disappear after 24 hours. Instagram stories are a reflection of what your friends are doing right now. Not yesterday... Right now. Ephemeral content like an Instagram Story is a completely different beast from the feed posts. Where feed posts are permanently lasting, over orchestrated narrative - stories are a fleeting breath of authentic air.A brand who uses Instagram stories appeals to two core emotions. Urgency and authenticity. The ephemeral nature of an Instagram story means that FOMO is inbuilt. When a brand releases a promotion on their Instagram story customers feel a greater need to act now. This persuasive strategy has paid incredible dividends for brands who have used Instagram Stories with their sign-ups.A brand's Instagram story is the cool-aunt. She's down to earth, personal, and delivers all the fun. No makeup needed, an Instagram story appeals to viewers who crave authenticity.The unpolished look gives your brand a strong personal feel. It makes customers feel like there's somebody actually behind your account.

Social Commerce

While we've learned that social proof is when people see others using or buying a product. Social commerce is the ability to drive traffic from Instagram stories to a product page. If social proof is what makes people buy your products, social commerce is what lets them buy it easily. Instagram has brought social commerce to a whole other level by getting consumers to buy products directly from your Instagram page.

How do I make the most out of social proof on Instagram?

Social proof is a powerful marketing tool to drive more sales. To make the most out of it, you need to focus on creating content that makes your brand memorable and relatable.
Instagram stories are an excellent way to show potential customers how other people use or experience your products. Reshare your customer's Instagram stories and place them in your highlights reel. This way, when someone comes to your Instagram when they're considering their purchase, they are met with powerful social proof.

Using eVouch to get more customers posting Instagram Stories

eVouch is a Shopify based marketing automation tool that grows Shopify stores by adding a simple high impact prompt to every thank you page. No more boring referral links, eVouch gets customers to post an Instagram story to their whole social network.Use eVouch to make the most out of your post-purchase funnel and turn every shopper into an advocate. Use those Instagram stories for word of mouth marketing or as social proof on your own brand's Instagram page.


Discount codes

How does the discount code work?

Once our system has verified a story post, an email will be automatically sent to your customer's email (the one they used for the purchase) from no-reply@e-vouch.com.The email will contain an automatically generated unique discount code, which will be added to your Discounts tab in your Shopify admin page.The discount code is redeemable once and without an expiry date.

Can I choose any discount amount?

While the eVouch plugin lets you input any amount for your discount, we recommend a discount that considers both your shoppers needs and your own margins. A discount too low will result in a weak incentive for your shoppers to post.Read our blog on how to optimize your discount level!

Can I change the discount details?

Currently we can only offer a discount for the whole cart without product exceptions. We are working on making this customizable in the future!

Can I customize the discount email?

Currently no. You can check what the discount email looks like by clicking the "view example" link under the Dashboard tab.

Tracking & Verifying

How do you track analytics?

eVouch’s algorithm measures the engagement of each Instagram profile who uses our services. With this algorithm, scores are allocated to customers and a statistically correct approximation of their reach and views can be created.

How do you stop fake Instagram accounts?

The eVouch system requires all posters to have at least 50 followers. We have also built and trained a simple artificial neural network model to detect spam/fake Instagram accounts.

What if customers delete their photo?

We check both at the start of the process and at the end of the 24 hours to make sure a shopper has not deleted their post. Incentives are only allocated after this 24 hour period.

Using evouch

How do I setup the app?

You can setup the app in just two easy steps:

  1. Customize your story widget. This is basically what your customers will see on the thank you page after purchase. It informs them that they can post a story for a discount and collects their IG information. Enter your brand's Instagram username, discount amount, and brand color.

  1. Choose what story template your customers will post on their Instagram story. This is a given image that the customer will download then post. There are two options:

- Choose from one of our quick-start templates if you're not sure what image to use yet. You can always change this later!
- Custom Image: Create your own image from scratch that's true to your brand.

For detailed instructions, watch our setup tutorial

I’m not getting any Instagram stories, what should I do?

There are two main factors for you not getting your stories, your discount and your story image. Your discount level should be enough to incentivize your shoppers to post on their Instagram story. If your discount level is the same as any other sale, shoppers won’t feel pushed to post.Secondly, your story image. For many shoppers, their Instagram story and their social media in general is a reflection of their public ego. Therefore, shoppers can be protective of the integrity of their Instagram story. A good exercise is to put yourself in the shoes of your shoppers posting.Test out different combinations of discounts and images to hit the sweet spot!For best results, follow the guide on this blog on what discount amount to give and what story image to upload.

What image should I give?

The image provided should best fit with your objectives. Think of it as a Facebook ad creative. You can showcase your product, your company, or even your exemplary service. While you are free to let customers share any image, we do verify that the image fall under our terms and conditions.If you’re still unsure of what to provide, get in touch with us!

Story Widget

Can we remove "powered by eVouch" ?

Currently no. This is in place to match the discount emails and our verification system so your customers know what to expect. We are working on customization in the future to allow removal.

Can we customize the widget text?

Currently this is fixed - we are working on customization options in the future.

Can we change to a different language?

Currently we are English only - but we are working on adding language support in the future.


How does your pricing work?

Pricing is charged based on your store's monthly mobile orders - as eVouch widget views are only on mobile orders.Charges are processed automatically with Shopify.

Still have questions?

eVouch Instagram Story Marketing Privacy Policy

Instagram Story Marketing "the App” (powered by eVouch) provides automated Instagram story incentives "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.Personal Information the App CollectsWhen you install the App, we are automatically able to access certain types of information from your Shopify account:Email// To contact the merchant via email
Billing information// For Shopify billing purposes
Shop name// This request is needed for internal purposes
Shop URL// This request is needed for internal purposes including your automatic template widget.
Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App: Information about you and others who may access the App on behalf of your store, such as your name, address, email address, phone number, and billing information; Information from your Shoppers including their email, their payment due date and their country; We also collect your shoppers’ and your store’s Instagram username, data which belongs to you/your customers Instagram profiles including followers, engagement and Story data. Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about the cookies installed on the particular device. This information is primarily needed to maintain the security and operation of our Apps, and for our internal analytics and reporting purposes.
We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. We are also using Google analytics and Facebook Pixel.Permission to view customer accounts through Instagram. This permission is required for the automated fraud detection on customer Instagram stories. The data collected via Instagram will be used.How Do We Use Your Personal Information?We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to: Communicate with you; Optimize or improve the App; and Provide you with information or advertising relating to our products or services.For other Business PurposesWe may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Apps, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consentSharing Your Personal InformationFinally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.Behavioural Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.You can opt out of targeted advertising by: sending an email to support@e-vouch.com. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.Your RightsIf you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.Data RetentionWhen you place an order through the Site, we will maintain your Order Information for our records. Unless and until you ask us to delete this information.ChangesWe may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.Contact UsFor more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@e-vouch.com or by mail using the details provided below:3 Te Apunga Pl, Mt Wellington, Auckland 1060, New Zealand