Get Instagram Shoutouts!
A quick, easy, and automated Shopify plugin - eVouch gets your shoppers posting Instagram stories and leads their personal network to your website.
How it works
Entice your customer on the order confirmation page with a discount on next purchase
Customer posts a story (set using your own design or our template)
We verify the story and a discount code is emailed to your customer!
eVouch started with just an Instagram Story post - one that helped us realise the power of social proof and the trust of personal networks. This is our story.
You don’t need a marketing team or a huge marketing budget to get your customers buzzing. Let eVouch help you get Instagram story shoutouts and grow your business.
The Strongest Form of Social Proof
Turn your customers' Instagram's into your own digital billboard. With an eVouch Instagram shoutout, you can leverage the trust your customers have with their friends and spread brand awareness.
Boost Marketing ROI
Tap into every shopper’s latent marketing potential. Every shopper at your store has a personal network of similar shoppers. Use eVouch to access a hyper-targeted lookalike audience.
Build Brand Awareness where you need it
Instagram is one of the biggest avenues for product discovery. Get your business ready for the next generation of digital consumers.
Increase your Social K-Factor
When visitors to your website share your brand on social media, you can spread like wildfire. Social media posts by your customers attract their friends who subsequently share even more content.
Per story post
Custom and templated Instagram story
Automatic fraud prevention
Private and public account verification
*Read more about pricing on our FAQ
Become an Early adopter!
Love our idea? Become an early adopter and receive VIP customer support!
We’re Instagram users, we buy things online, and we even have our own Shopify stores too! It’s been jammed in our heads that to get word of mouth, all you need is a good product and good service.
But in today’s digital age, good just doesn’t cut it.
We understand that great products don’t need dramatic change. Your service can be perfect the way it is right now. But sometimes, your shoppers still won’t be raving on about you. It’s normal. You're normal.
We built eVouch to help businesses unlock their innate viral potential… Without a single designer or developer.
Your business is your MO, word of mouth is ours. eVouch is here to package our tech and allow you to embrace the next generation of shoppers.
That’s what we offer: We help Shopify merchants take their store to the next level while doing what they do best.
So you’ve just installed eVouch. You think to yourself: “Now how do I get my next customer posting like you said?” Here are a few ‘must knows’ that we’ve compiled with data from our beta-testing and general best practices.
The post purchase funnel is a critical component of eCommerce. Here's how to optimize your post-purchase funnel to maximize your customers' LTV and improve advertising conversions across the board.
On social media, we are always looking for the next best thing. Social proof is an important thing when it comes to conversions, and in many cases can be the main driver in consumer purchase decisions.
How to get the most out of your Instagram Story Shoutouts with eVouch
Alonzo Nieves | 5 October 2021
So you’ve just installed eVouch. You think to yourself: “Now how do I get my next customer posting like you said?” Here are a few ‘must knows’ that we’ve compiled with data from our beta-testing and general best practices. Whether you’re at the beginning of your digital journey or are a serial eCommerce entrepreneur, we hope you’re able to take something away for your own campaign.
1. Your Discount Level
The discount level that you set on the eVouch dashboard is the most important aspect of the efficacy of your campaign. Without a high enough discount level, you’re missing out on the opportunity cost of a valuable Instagram story post and a repeat purchase. Retaining your current customer for a repeat purchase is extremely more cost efficient than acquiring a new one. If in doubt, increase your discount.
Here's a rough guide on how to choose your discount level.
|Average Margins||Discount Level|
|Less than 30%||10-15%|
2. Choosing your image
eVouch gives you the option of using a templated best practice image or your own custom image. The templated image is designed in order to showcase your brand in the easiest way possible. If you’re feeling a bit adventurous and want to try a custom image make sure that you have an understanding of your shopper personas.
For a custom image, we’ve found that using subtle designs without an overly corporate feel works especially well. When your shopper posts an Instagram story shoutout, they are putting their name and reputation on the line for your brand.
3. Optimize your Instagram Landing Page
Your brand’s Instagram delivers your first impression. It can determine whether a browser turns into a buyer. Invest time into designing your Instagram page with a collection of highlights that has your brand putting their best foot forward. Make sure to have a link to your website in your bio.
4. Create an Instagram Story Highlight for Social Proof
We’ve found that creating an Instagram story highlight of all your eVouch stories helps to provide another layer of social proof. For many shoppers, your Instagram is a deciding factor in their decision to purchase or not. Showcasing other customers who have bought from your store and posted through eVouch might be that crucial point that gets you another sale.
5. Turn eVouch Instagram Stories into an Ad Creative
Our eCommerce experts swears by the idea that turning Instagram shoutouts into a Facebook Ad creative will boost your conversions. Make a simple collage of your customer Instagram stories and you’ve created a slick high trust ad creative ready to convert.
Why You Should Optimize Your Post-Purchase Funnel after a Facebook Ad
Alonzo Nieves | 3 October 2021
Ah... the infamous marketing funnel. The marketing funnel is the backbone of modern marketing strategy. It holds every marketer's hand as we follow our customers’ journey from, “who are you?” all the way to “sign me up!”
While there is no one size fits all, the simplified marketing funnel is divided into three steps. Top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). But you probably already knew that.
The post purchase funnel is the most overlooked but critical component of eCommerce. We're here to teach you how to optimize your post-purchase funnel to maximize each of your customers' LTV (lifetime value), and improve advertising conversions across the board.
Don’t Stop at Conversion
Facebook is the most powerful tool for conversions. It’s great that you have all your ads set up and you’re getting sales... But what now? You’ve worked way too hard and spent way too much money to get these sales. Don’t stop there.
The post-purchase funnel is your customer's journey after they buy something from your store. They’ve just validated trust in your brand and solidified their willingness to buy your product offering. This opens up an untapped well of opportunity right after your biggest hurdle. The first purchase.
After a purchase, is when your shopper is most vulnerable. With a targeted but subtle nudge, you can get your second sale from a customer immediately after the first. Post-purchase triggers automated cross-sells are used to alert users to products they didn’t know you offered. Why buy a burger with no fries right?
Turn your thank you page into a marketing opportunity
eVouch lies on your thank you page to incentivize your converted customers to post an Instagram story to get a discount. This subtle push not only provides valuable word of mouth but also promotes retention.
Friends trust friends. Leveraging a word of mouth referral gives you the ability to lead new customers from the top of the funnel to a conversion in one touchpoint.
Communicate with your customers effectively
Making it to a shopper’s inbox is a great achievement. Don’t waste it. You don’t want to be sending robot-like email templates to your customers or you risk the unsubscribe. Invest time into interesting copy and professional design. The difference is drastic.
Keep your customers subscribed to your newsletter in order to keep open the opportunity for future communication.
How do I setup the plugin?
You can setup the plugin in just two easy steps:
Customize your story widget. This is basically what your customers will see on the thank you page after purchase. It informs them that they can post a story for a discount and collects their IG information. Enter your brand's Instagram username, discount amount, and brand color.
Choose what story template your customers will post on their Instagram story. This is a given image that the customer will download then post. There are two options:
The Default Template: Upload your brand logo and we generate a thank you image with your logo and website URL included. This is set to appear similar to Shopify's order confirmation page.Custom Image: Create your own image from scratch that's true to your brand. You can also use our canva template.
For best results, follow the guide on this blog on what discount amount to give and what story image to upload.
For detailed instructions, watch our setup tutorial.
How do you track analytics?
eVouch’s algorithm measures the engagement of each Instagram profile who uses our services. With this algorithm, scores are allocated to customers and a statistically correct approximation of their reach and views can be created.
How do you stop fake Instagram accounts?
The eVouch system requires all posters to have at least 50 followers. We have also built and trained a simple artificial neural network model to detect spam/fake Instagram accounts.
What if customers delete their photo?
We check both at the start of the process and at the end of the 24 hours to make sure a shopper has not deleted their post. Incentives are only allocated after this 24 hour period.
I’m not getting any Instagram stories, what should I do?
There are two main factors for you not getting your stories, your discount and your story image. Your discount level should be enough to incentivize your shoppers to post on their Instagram story. If your discount level is the same as any other sale, shoppers won’t feel pushed to post.
Secondly, your story image. For many shoppers, their Instagram story and their social media in general is a reflection of their public ego. Therefore, shoppers can be protective of the integrity of their Instagram story. A good exercise is to put yourself in the shoes of your shoppers posting.
Test out different combinations of discounts and images to hit the sweet spot!
Can I choose any discount level?
While the eVouch plugin lets you input any amount for your discount, we recommend a discount that considers both your shoppers needs and your own margins. A discount too low will result in a weak incentive for your shoppers to post.
*More on this in a blog coming soon!
How does your pricing work?
The 99 cent charge per story occurs after we validate that a shopper has posted an Instagram story for the full 24 hour period. The post validation charge is to ensure that you pay for exactly what you get. Charges are processed automatically with Shopify.
What image should I give?
The image provided should best fit with your objectives. Think of it as a Facebook ad creative. You can showcase your product, your company, or even your exemplary service. While you are free to let customers share any image, we do verify that the image fall under our terms and conditions.
If you’re still unsure of what to provide, use our best practice template or get in touch with us!
Still have questions?
Personal Information the App Collects
When you install the App, we are automatically able to access certain types of information from your Shopify account:
Email// To contact the merchant via email
Billing information// For Shopify billing purposes
Shop name// This request is needed for internal purposes
Shop URL// This request is needed for internal purposes including your automatic template widget.
Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App: Information about you and others who may access the App on behalf of your store, such as your name, address, email address, phone number, and billing information; Information from your Shoppers including their email, their payment due date and their country; We also collect your shoppers’ and your store’s Instagram username, data which belongs to you/your customers Instagram profiles including followers, engagement and Story data. Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about the cookies installed on the particular device. This information is primarily needed to maintain the security and operation of our Apps, and for our internal analytics and reporting purposes.
We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. We are also using Google analytics and Facebook Pixel.
Permission to view customer accounts through Instagram. This permission is required for the automated fraud detection on customer Instagram stories. The data collected via Instagram will be used.
How Do We Use Your Personal Information?
We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to: Communicate with you; Optimize or improve the App; and Provide you with information or advertising relating to our products or services.
For other Business Purposes
We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Apps, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent
Sharing Your Personal Information
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by: sending an email to email@example.com. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records. Unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
3 Te Apunga Pl, Mt Wellington, Auckland 1060, New Zealand